Free billboard tools
Three tools, one for each stage. They run in your browser, so nothing you type leaves this page.
1. Is the board worth the price?
Use the numbers from the owner's quote. The answer updates as you type.
Ask the owner for this in writing, and where it comes from.
Our assumptions (you can change them)
Nobody knows these exactly. The table on the right shows how much the answer moves.
Working it out
One moment.
The funnel
What if we are wrong about who notices it?
Want the rest? Your Board Report adds the questions to ask the owner for your board, a contract checklist, readable board lines and a full did-it-work plan. Get my Board Report
2. Can a driver read your board?
Type your words exactly as they would appear. The board below turns amber on dark, like the real thing.
Nothing is saved or sent.
If you do not know, leave it. It depends on the size of the letters and the road.
Type your words
Our rule of thumb: about 0.7 seconds a word, a logo or picture counts as a word, and never more than seven.
3. Plan how you will know it worked
A board is hard to measure unless you decide how, before it goes up. Put in the date and length. Get your dates and a sheet to fill in.
Code words to try:
Put a word on the board and tell people to say it. Every time someone says it, that is one the board brought in.
The paid Board Report puts all three together for one specific board, with our rating, the questions to ask the owner, a contract checklist and board lines written for your business.
OutdoorROI is not an advertising agency and does not sell billboards, so we gain nothing from a board being rented. We give you a way to check a price and track a result. We cannot promise sales. The traffic number comes from the board owner or your own count, and we have not checked it.