Billboard guides

Short, plain guides for anyone about to rent a billboard, or trying to find out whether one worked.

• How to tell if a billboard is worth the priceHow many people pass, how many notice, and how many customers the board needs to pay for itself.
• How many words can you put on a billboard?A driver has only a few seconds. How to work out how many words fit at the speed of the road.
• How to tell if your billboard workedA baseline, a code word and three check-ins at 30, 60 and 90 days.
• Questions to ask before you rent a billboardTen questions for the board owner, and what to check in the contract before you sign.

OutdoorROI is not an advertising agency and does not sell billboards, so we gain nothing from a board being rented. We give you a way to check a price and track a result. We cannot promise sales. The traffic number comes from the board owner or your own count, and we have not checked it.